Geelong’s $10 ‘Wine of the Year’
Arcadian Shiraz from Geelong’s Idyll Wine Co. has beaten hundreds of competitors from around the world to win ‘Wine Of The Year’ at the London Wine Competition. The fiesty Aussie red also won ‘Best Wine Of The Year’, ‘Best In Show From Australia’ and a Gold Medal in London earlier this month.
Sixteen wines from around the world – including five from Australia and four from Italy – were also awarded the prestigious Gold medal and another 137 wines were awarded Silver medals. Idyll Wine Co.’s Arcadian Shiraz received the top score and was the break out star of the event.
The London Wine Competition is known as ‘The Worlds Most Relevant Wine Competition’ and sets a new benchmark for awarding winning wines by assessing them for drinkability, packaging presentation as well as the value they represent to trade and consumers.
“We want to reward those brands and products that consumers actually want to buy, rather than simply recognise good quality wines for their winemaking ability alone," said the CEO of event organiser Beverage Trade Network, Sid Patel.
Photo: Travis Harries/Passionfolk
“People buy wines with their eyes first, and that puts a real premium on wines that are able to offer an attractive presentation, everything from the label to the brand perception.”
Arcadian Shiraz is made in Geelong by winemaker Toby Wanklyn, using grapes sourced from the Murray Darling region of Northern Victoria. It is described as a dry to medium-bodied characteristic with a black cherry and plum bouquet and a blend of American and French Oak.
Andrew Byers, Idyll Wine Co.’s Executive Director said, “We’re delighted to see Arcadian Shiraz – a wine that sells for $10 - take out the top prize in London! It’s a top quality, yet uncomplicated red wine that is easy to drink and partners well with most occasions. It’s a true reflection of its varietal character."
Whilst Arcadian Shiraz is an export only label, a small quantity is available at Idyll Wine Co’s cellar door. The same wine is also currently sold across Australia under the Idyll Wine Co. brand.